English Schools in Italy: A success story made possible through a talented Entrepreneur and Top Quality franchisor.
Pingu’s English has now grown to an impressive 40 schools across Italy.
This achievement is made even more significant by the fact that it is only four years since Daniele Arboit, Master Franchisee of Pingu’s English, signed the contract in 2012 with Pingu’s English Brand.
Opening the doors for children to learn English across North Italy (in Ferrara, Torino, Taranto, Melzo, Rimini, Saronno, Thiene, Carpi, Rivarolo, Savona, and Trento),
Daniele’s target is to increase his nationwide franchise network of Pingu’s English schools in Italy by 10 more in 2017 – delivering high-quality English language training for children right across the country.
Having started with a single corporately-owned pilot centre, after one year Daniele was expanding the Pingu’s English schools in Italy at the rate of 10 schools per year – reaching 40 schools in 2016.
This not only demonstrates the potential of the Pingu’s English business model, but also shows how a passionate and driven entrepreneur can transform the way children learn across an entire country.
Before becoming the Master Franchisee for Pingu’s English in Italy, Daniele had been working in the language business for seven years, ran an English school for adults and had experience working as a centre director for a language school. His previous career was in sales and marketing, working for a telemarketing company and as a sales consultant – a combination of skills that served him well.
Daniele had wanted to run an English school for kids for some time, and realized he had to be adaptive with his business strategy and responsive to market challenges. He revisited the Pingu’s English business plan several times before perceiving the perfect formula that has allowed him today to become one of the most successful young entrepreneurs in Italy.
“When you start out you can make forecasts, but you must be prepared to review and assess your plan almost daily and make changes where necessary to improve results,” said Daniele. “You have to work hard, be honest and have the judgement to select the right people as Unit Franchisees.”
Daniele seeks people with sales experience, as Pingu’s English is a very people-focused business and requires strong customer service skills. Pingu’s English Head Office helped him to reach his goal with teacher training, a dedicated Business Development team, new marketing campaigns and ongoing support.
To listen to Daniele Arboit ‘success story, click here.
“Parents enjoy Pingu’s English because they see their children learning more than just a new language: Pingu’s English also teaches them numeracy, literacy, maths and computer skills in a fun and engaging waytaking place in a calm, safe and stimulating environment. “, said Talented Entrepreneur Daniele Arboit.
Pingu’s English is already transforming the way young children learn English in over 20 countries worldwide.
The program uses a wide variety of imaginative activities and multimedia resources to teach children of 3-8+ years the vital skill of communicating in English. When children and parents enter a Pingu’s English School, they begin an exciting adventure in the company of Pingu – the loveable penguin, and his family and friends in the South Pole.
Unlike many other English courses, Pingu’s English captures the child’s attention from the start with interesting situations and topics which helps to bring their learning to life.
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