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Children across Cambodia will soon be able to learn English with Pingu.

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The new and exclusive Master Franchise partner for Pingu’s English across Cambodia has today been announced.

Sok Im Holding, a holding company with investments across a diverse range of key growth sectors, including telecommunications, trading and hospitality has been appointed the exclusive Master Franchise partner for Pingu’s English across Cambodia.  The Cambodian-based company has extensive experience of managing international brands, as well as building substantial businesses from scratch.

Ms Sodanin Sieng will head up Pingu’s English Cambodia and will launch the first Pingu’s English School in central

in central Phnom Penh early next year. They will also offer Pingu’s English Unit Franchise opportunities to investors across Cambodia to allow children to learn English with Pingu, and improve their child’s job prospects for the future.


Announcing the partnership today, Derek Price, CEO with the Linguaphone Group said:


“Appointing a partner for Cambodia has been a key target for the Linguaphone Group’s expansion plans across South-East Asia (SEA) this year. We are therefore delighted to welcome such a strong partner to the Pingu’s English family today. Launching our pre-school brand in Cambodia early next year will further build on our existing strong presence in the ASEAN markets of Indonesia, Malaysia, Myanmar, Singapore and Thailand.


“I would also like to pay credit to the British Chamber of Commerce in Cambodia, who made the initial introduction to our new Pingu’s English partner.


The Chamber’s support, professionalism and insight into the Cambodian market has been invaluable. We look forward to working with them and our new partner there, to bring Pingu’s English to Cambodia in the months ahead”.


cambodia dit english

Commenting on their appointment, Ms Sodanin Sieng said:

Sok Im Holding was always keen to expand our business into the education sector – we were just looking for the right opportunity. When the chance to secure the Pingu’s English Master Franchise came up, we were beyond excited! There is nothing like Pingu’s English in Cambodia. Not only is the teaching style unique and interactive for children, but the full range of support offered to us by the Linguaphone Group is very comprehensive.

We are very excited to launch Pingu’s English in Cambodia in February 2018, and then develop and expand Pingu’s English throughout Cambodia in the years ahead!


Mr Ritchie Munro, Executive Director from the British Chamber of Commerce in Cambodia added:

“We have developed a fantastic working relationship with the Linguaphone Group and together our teams have worked tirelessly to appoint this strong, reputable partner for Pingu’s English in Cambodia.

“Cambodia has one of the fastest growing economies in the world. We also have a young and dynamic population; with over 50% of the country under the age of 25. In our opinion, this makes Cambodia a perfect place for Pingu’s English to launch. So, we could not be happier with this announcement today. We are so proud that we have been able to contribute to bringing a leading British education brand such as Pingu’s English to Cambodia”.

51% of cambodia's population are under 24 years old


For more information on English school franchise opportunities with Pingu’s English in markets including Vietnam and Laos, please contact



  • About HIT Entertainment. HIT Entertainment is one of the world’s leading children’s entertainment producers and rights owners. HIT Entertainment is a division of Fisher-Price. HIT’s portfolio includes properties, such as Thomas & Friends®,Barney®Bob the Builder®Fireman Sam€Angelina Ballerina®Mike the Knight™, Pingu®and Rainbow Magic®. Launched in 1989, HIT’s lines of business span television and video production, content distribution, publishing, consumer products licensing, digital media, and live events and has operations in the UK, US, Canada, Hong Kong and Japan. For more information, visit To download artwork, please visit



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We at the British Chamber of Commerce worked with Linguaphone Group to find them a new in-market partner for the Korean market. Throughout the engagement we had with Linguaphone Group, we found them to be passionate about education, supremely professional in their approach to business and both responsive and personable in their interactions with ourselves and Korean partners. Korean investors were attracted to the best-in-class program which Linguaphone Group offers, the strong reputation of the company and the heritage with which it is associated. These are qualities that resonate globally.

British Chamber Korea

 Sean Blakeley, BCCK CEO

Our Experience with Pingu’s English has been profitable and positive from the first year. We relied on their professionalism and heritage, their staff is always prompt to assist with the latest trends and ideas on the market. We were looking for a brand who can guarantee us quality and a solid method but at the same time would leave us the freedom and flexibility in order to succeed in our challenging and competitive market like the Italian one. We built Pingu’s English project in Italy by mixing their huge international experience in the English training with our knowledge of the Italian market. All this enabled us to do the right decision for our winning investment. Today we have over 40 Pingu’s English centres and thousands of happy children learning English.

Daniele Arboit

Pingu's English Master Franchisee Italy

From our first training session in London 2009- from the academic side to customer service -we felt confident and well equipped with the necessary knowledge and skills to be successful Pingu’s English Master Licensees” At the moment, our services to all 23 networked schools across the country are effectively and efficiently backed by Pingu’s English.  No doubt that we see no limit to expand our business to cover 30,000+ schools in the near future!

Nipat Ungpakornkaew

Pingu's English Master Licensee Thailand

I knew about Pingu’s English School through a friend. After research about the school, I decided to enroll my daughter and it was one of the best things I could do to her. She loves studying at Pingu’s English and she cannot wait to the day of the class. I also love Pingu's English School, because there she learns by playing and I can see her progress day by day.

Léia Rodrigues

Pingu's English Student's mother / Brazil

Now she is studying at Pingu’s English School, my daughter only wants to talk to me in English and she is always singing the songs.

Cristiane Doimo

Pingu's English Student's mother /Brazil

Regarding the teaching method they use a figurative storytelling way of starting the lesson,  trying hard to involve the child and make the them curious about the situation. Tom is very happy to go to Pingu’s English because he perceives the School as a playful moment and not just as a learning moment while at the same time he is learning a new language


Pingu's English Student's Mother /Italy

We love Pingu’s English School because the school gives my son the opportunity to learn and develop different skills, especially English skills. He is excited every time to go to school and is always happy when he comes home.

Sapavoot Preedawipart

Pingu's English Student's Mother/ Thailand

Pingu’s English School is not just a school; it is as a second home for my kid. I like it when I see my kid growing and learning in a friendly and safe atmosphere. Most of all, I can see a lot of improvement in his English listening and speaking skills

Piyatida Tudteam

Pingu's English Student's Mother/Thailand

I have being running my own school for 15 years. When I met Pingu’s English, it was love at first sight. Now I am offering the best English Course available to my students and they are loving it as well as their parents. Thank you Pingu’s English!

Giedre Paula

Pingu’s English Unit Franchisee in State of Mato Grosso do Sul

Brazil is a huge Market and the preschool english education industry is growing very fast. All our franchisees are happy with the Pingu’s English methodology as well as the operational manuals Liguaphone offers to Unit Licensees. They feel very well assisted.

Ronaldo Vieira

Pingu's English Master Franchisee in State of Sao Paulo

Abbas always tells me that Pingu's English is the most fun he has all day. I am very glad that this place makes him feel that way and noticeably develop his language skills too


Pingu's English Student's Father/Bahrain

Our students are very enthusiastic in studying at Pingu’s English. They always tell us how much fun and how much they learn here. Parents also keep saying how proud they are with the knowledge and improvements their children are making.

Willian Veloso Rocha

Pingu’s English Unit Franchisee in State of São Paulo