Cookies Policy
This policy explains how Linguaphone Group Limited trading as Pingu’s English (“Pingu’s English”) uses cookies and how we may collect and process information about you through our website, www.pingusenglish.com (the “Website”).
What are cookies?
Cookies are small text files of letters and numbers that we store on your internet browser or the hard drive of your computer (or internet enabled device), if you agree. Cookies contain information which is transferred to your computer or device’s hard drive.
Why do we use cookies?
Pingu’s English uses cookies to collect information about the use of the Website and to distinguish you from other users in order to improve your experience when you browse the Website and to improve the Website itself.
When you visit www.pingusenglish.com we set Google Analytics to measure the number of visitors, to see where they come from, how visitors navigate the site, how long they stay on each page, whether they are new or returning visitors and which resources they access. The data collected using Google Analytics is all anonymous. This helps us to develop new content and to improve the way the Website works.
What cookies do we use?
Our Website uses three kinds of cookie (categorised as set out below).(1) ‘Strictly necessary’ cookies; (2) ‘Analytical’ or ‘Performance’ cookies; and (3) ‘Functionality’ cookies;.
Strictly necessary cookies are cookies that are required for the operation of the Website. They include, for example, cookies that enable you to log into secure areas of the Website. These essential cookies are always enabled because our Website won’t work properly without them. You can switch off these cookies in your browser settings but you may then not be able to access all or some of our Website.
Analytical or Performance cookies allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example by ensuring that users are finding what they are looking for easily.
Functionality cookies are used to recognise you when you return to our Website and this enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
The table below explains the cookies used by Pingu’s English as at 1 January 2025. We will update this information as and when we introduce new functionality to the Website.
Cookie Name | Cookie purpose | Default expiration of cookie |
_utmt | To limit the amount of data that is collected. | 10 minutes |
_utma | To track whether the user has visited before, so we can count how many are new visitors to the site or a certain page. | 2 years |
_utmb | To calculate the average length of time a visitor spends on our site (which works in conjunction with_utmc) | 30 minutes |
_utmc | To determine the end of a browser session and to determine whether the visitor was in a new session/visit. | When you close your browser |
_utmz | To determine how the visitor reached the site (e.g. from another site or from a search engine). | 6 months |
_ga | To count how many people visit the site by tracking if a visitor has visited before (which works in conjunction with _utma). | 2 years |
_gat | To manage the rate at which page view requests are made | 10 minutes |
BY USING OUR WEBSITE AND CLICKING ON THE RELEVANT POP UP, YOU CONSENT TO THE RELEVANT COOKIES BEING SET ON YOUR DEVICE.
Choices about cookies
You can choose which analytical/performance and functionality cookies we can set by clicking on the button(s):
Strictly necessary cookies ALWAYS ACTIVE
Analytical or performance cookies OFF
Functionality cookies OFF
Targeting cookies OFF
You can also choose to “Reject All” cookies in the cookie banner.
However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.
You can also refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers.
You should note however that by deleting or blocking cookies, the Website may not function correctly and you may not be able to access certain areas.
For further information on Google Analytics and opting out, please visit https://support.google.com/analytics/answer/6004245. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.
If you have any questions or concerns about our use of cookies, please send us an email at admin@pingusenglish.com
The Website may also link through to third party websites which may use cookies in respect of which Pingu’s English has no control. We therefore recommend that you check the relevant third party privacy policies for information.