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Pingu's English Franchise expert delivers speech at the International Franchise Show London 2019

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At the International Franchise Show in London this weekend, Pingu’s English received unprecedented interest in their pre-school Master Franchise program from international markets across Asia, Europe, Africa, and the Middle East.

Pingu’s English is an international pre-school franchise from the UK that already has Master Franchisees spanning four continents. This trusted education franchise system has already enrolled over a quarter of a million children into their branded kindergartens and schools.

During the Show, the franchise expert, Ms Sarah McAllister, Head of Marketing (New Business) with the Linguaphone Group delivered a powerful speech to investors and entrepreneurs considering an overseas Master Franchise.

“Buying a franchise can be a great move for an entrepreneur who doesn’t want to create a new business from scratch. And there is no doubt that the franchise business is ever-growing, with many franchisees increasingly opting to invest in a multi-unit or master franchise model overseas.

Certainly, Pingu’s English is seeing a significant increase in interest from entrepreneurs – not just in our traditional markets, but new ones as diverse as Mongolia, Jordan, Latvia, Bahrain and Colombia. And with a strong global Master Franchisor, franchising in overseas markets can offer a recipe for swift growth and expansion, and an excellent way for a business to develop nationwide”


The practical and informative speech covered 10 Top tips for entrepreneurs, with topics including the need to undertake detailed market research, and the importance of reviewing a Franchise’s brand reputation before signing a contract.

The franchise expert, Ms McAllister, also spoke passionately about the need to confirm if and how the Franchise they plan to invest in, can be localised in their own market, without compromising the integrity of the brand globally.

“Working in over twenty diverse countries worldwide, the Pingu’s English Master Franchisee program treats every market as unique.
“In the international education sector, we see all the time that one size does not fit all when it comes to bringing Pingu’s English to a new overseas market.  The way that education is taught and marketed in every country differs.

There will also be economic and cultural sensitivities to be considered. I firmly believe that through our own personalised and dedicated training, business development and marketing support, along with the experience of our Master Franchisees, Pingu’s English strikes the right balance between local and global values. And crucially this drives the success of our existing partners across Asia, Europe, Latin America and the Middle East, along with new Master Franchisees that will join our global team in the months ahead.”

Other tips during the speech included the importance of identifying a proven franchise system and the need to honestly assess your own abilities and goals before investing in an overseas franchise. Preparing a detailed business plan and questioning your potential Franchisor on the level and extent of support you will receive, both remotely and face to face was highlighted as being critically important too.

Find out more here about the Ongoing and In-country support that Pingu’s English Head Office in the UK delivers to its partners worldwide.

For more information please email or visit

 franchise expert




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We at the British Chamber of Commerce worked with Linguaphone Group to find them a new in-market partner for the Korean market. Throughout the engagement we had with Linguaphone Group, we found them to be passionate about education, supremely professional in their approach to business and both responsive and personable in their interactions with ourselves and Korean partners. Korean investors were attracted to the best-in-class program which Linguaphone Group offers, the strong reputation of the company and the heritage with which it is associated. These are qualities that resonate globally.

British Chamber Korea

 Sean Blakeley, BCCK CEO

Our Experience with Pingu’s English has been profitable and positive from the first year. We relied on their professionalism and heritage, their staff is always prompt to assist with the latest trends and ideas on the market. We were looking for a brand who can guarantee us quality and a solid method but at the same time would leave us the freedom and flexibility in order to succeed in our challenging and competitive market like the Italian one. We built Pingu’s English project in Italy by mixing their huge international experience in the English training with our knowledge of the Italian market. All this enabled us to do the right decision for our winning investment. Today we have over 40 Pingu’s English centres and thousands of happy children learning English.

Daniele Arboit

Pingu's English Master Franchisee Italy

From our first training session in London 2009- from the academic side to customer service -we felt confident and well equipped with the necessary knowledge and skills to be successful Pingu’s English Master Licensees” At the moment, our services to all 23 networked schools across the country are effectively and efficiently backed by Pingu’s English.  No doubt that we see no limit to expand our business to cover 30,000+ schools in the near future!

Nipat Ungpakornkaew

Pingu's English Master Licensee Thailand

I knew about Pingu’s English School through a friend. After research about the school, I decided to enroll my daughter and it was one of the best things I could do to her. She loves studying at Pingu’s English and she cannot wait to the day of the class. I also love Pingu's English School, because there she learns by playing and I can see her progress day by day.

Léia Rodrigues

Pingu's English Student's mother / Brazil

Now she is studying at Pingu’s English School, my daughter only wants to talk to me in English and she is always singing the songs.

Cristiane Doimo

Pingu's English Student's mother /Brazil

Regarding the teaching method they use a figurative storytelling way of starting the lesson,  trying hard to involve the child and make the them curious about the situation. Tom is very happy to go to Pingu’s English because he perceives the School as a playful moment and not just as a learning moment while at the same time he is learning a new language


Pingu's English Student's Mother /Italy

We love Pingu’s English School because the school gives my son the opportunity to learn and develop different skills, especially English skills. He is excited every time to go to school and is always happy when he comes home.

Sapavoot Preedawipart

Pingu's English Student's Mother/ Thailand

Pingu’s English School is not just a school; it is as a second home for my kid. I like it when I see my kid growing and learning in a friendly and safe atmosphere. Most of all, I can see a lot of improvement in his English listening and speaking skills

Piyatida Tudteam

Pingu's English Student's Mother/Thailand

I have being running my own school for 15 years. When I met Pingu’s English, it was love at first sight. Now I am offering the best English Course available to my students and they are loving it as well as their parents. Thank you Pingu’s English!

Giedre Paula

Pingu’s English Unit Franchisee in State of Mato Grosso do Sul

Brazil is a huge Market and the preschool english education industry is growing very fast. All our franchisees are happy with the Pingu’s English methodology as well as the operational manuals Liguaphone offers to Unit Licensees. They feel very well assisted.

Ronaldo Vieira

Pingu's English Master Franchisee in State of Sao Paulo

Abbas always tells me that Pingu's English is the most fun he has all day. I am very glad that this place makes him feel that way and noticeably develop his language skills too


Pingu's English Student's Father/Bahrain

Our students are very enthusiastic in studying at Pingu’s English. They always tell us how much fun and how much they learn here. Parents also keep saying how proud they are with the knowledge and improvements their children are making.

Willian Veloso Rocha

Pingu’s English Unit Franchisee in State of São Paulo