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Success Stories

Pingu’s English Thailand – Dr. Nipat Ungpakornkaew Master Franchisee

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Brief Timeline

Jun 2009: 1st Corporate-Owned Pingu’s English School

May 2011: 10th Pingu’s English Unit Franchise

Jun 2011: 1st Pingu’s English School Licensing Program

Aug 2013: 1st Cambridge English Young Leaners Test

Nov 2014: 5th Pingu’s English School Licensing Program

May 2015: 8th Pingu’s English School Licensing Program with 2,000 enrolments per annum in total.

May 2019: Adoption of Pingu’s English in over 8 Unit Licensees and 17 School Licence Programmes , reaching over 5,000 students.

What was the company’s background before becoming a Pingu’s English Master Franchisee?

  • Construction Materials and Steel Industry
  • Supply Chain, Logistics and Shipping Industry
  • Playground Equipment for Public and School Playground

How long has Pingu’s English been running in Thailand?

9 years (since 2009)

Why did you decide to invest in setting up Pingu’s English language training schools across Thailand?

  • Thailand has a very strong ESL/ESOL (English as Second or Speaker of Other Languages) industry with customers demanding excellent quality English for education, vocation and vacation.
  • Sizeable market of 5 million students age 3-8 years together with pools of prospects (entrepreneurs) spreading around the country looking for the “easier than you think to start earning from learning” model
    of business.
  • Under-performance of English teaching in public and private schools means a good chance of success for a qualified curriculum such as Pingu’s English.
  • Pingu’s English is aligned to the Common European Framework for Languages (CEFR) and Cambridge English’s Young Learners’ English; both of which conforms to requirements of the Ministry of Education, Thailand

What are the unique benefits of being a Pingu’s English Franchisee?

  • Professionally backed up by a trust-worthy partner, the globally recognized Linguaphone Group, with 110+ years of expertise in the language training market.
  • High brand recognition through effective and continuous marketing activity year-round.
  • Global scale of Research & Development of products and services suited to local market of Thailand.
  • Strong leadership of executives with competent staff for ease of operation.

What kind of support have you received as a Master Franchisee from the Linguaphone Group?

  • Effective training for all staff (academic and business, sales and operation) needed for the successful set-up of business, right from Day 1.
  • Year-round consultation with keen understanding at all levels – strategy, marketing, sales, operation, stock, etc. through all channels of communication from traditional e-mail and call to Skype to one-on-one and department to department.
  • Regular visits from Linguaphone Group Head Quarters team

What do you feel has been a key factor in your success?

  • Strategic products and position within the market, not only for the present but also the ever-changing market to come. Pingu’s English is truly the first among others
  • A bold vision to create and to lead the market
  • A bold vision to create and to lead the market.
  • Solidarity among key staff, the Linguaphone Group and the customers.
  • Training and re-training of personnel to rise above the storm of market dynamic and competition.
  • Global and regional network among Master Franchisees to cooperate, learn, and assist each other when needed.

What advice would you give to someone considering investing in a Pingu’s English Master Franchise?

  • As time does matter, earlier the better for investing in a Pingu’s English Master Franchise.
  • Be prepared to change the country and the world together.

What are the key benefits to the customers of Pingu’s English?

  • A cost-effective and efficient way of learning English as a Second or Speaker of Other Languages. (ESL/ESOL)
  • Right attitude of learning at the beginning will sustain the love of learning among children thereafter and lifelong -developing confidence from the outset!
  • World-class test at the end, Cambridge English’s Young Learner’s English is the passport to every single school, public or private, local, international or ivy-league, around the world.

What are the plans of Pingu’s English Thailand for the year ahead?

  • Appoint more Unit Franchisees in provincial areas
  • Encourage more schools to adopt Pingu’s English (school licensing program)
  • Introduce the Pingu’s English Kindergarten international curriculum

Any other useful background / comments you may wish to include?

For your family or your country, an investment in education is not only fruitful but conscience because education is universally the equaliser of society: the window of opportunity for young learner to the quality of education with no discrimination.

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