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Leader in the Early Years education market to appoint a new Master Franchisee for Hong Kong

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Pingu’s English will be at the Hong Kong International Franchise Show from 5th to 7th December 2018 to appoint a new Master Franchisee for Hong Kong.

Pingu’s English, one of the key players in the global early years education market will be exhibiting at the Hong Kong International Franchising Show, organised by HKTDC.




Pingu’s English, which is headquartered in the UK, already has Master Licensees in twenty countries worldwide,  including a strong presence in Asia, where the company already has exclusive partners in China, Thailand, Indonesia, Singapore, Cambodia, Myanmar, Malaysia and Vietnam. Some of them have no prior experience in Education.

In China alone, Pingu’s English has already launched 50 Pingu’s English Schools nationwide and is opening on average two new schools a month.

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Photo credit: Pingu’s English Myanmar

Gaining exclusive rights to Pingu’s English in Hong Kong will give investors the opportunity to capitalise in both of their premium international programs:

* A brand new, three-year full-time INTERNATIONAL KINDERGARTEN curriculum for young children aged 3 – 6 years old. Developed in partnership with Kingston University London, a leader in early childhood development and teacher training, this includes over 3,500 hours of teaching content, 36 Teacher Manuals and daily lesson plans!

* A four-level international ENGLISH LANGUAGE TRAINING (ELT) program for children from 18 months – 8+ years old, aimed at stimulating a child’s confidence in the English language, and exam preparation

In the coming years, Pingu’s English is looking to expand their presence in Asia further, including appointing an exclusive Master Franchisee for Hong Kong. The appointed and ambitious entrepreneur will receive full exclusivity across Hong Kong, along with in-country training, and ongoing business, teaching and marketing support.

Pingu’s English’s increasing role in the international pre-school franchise sector will be further explored during the Show with a speech on ‘Pingu’s English: franchising success across Belt and Road countries’ given by Ms Sarah McAllister, Head of Marketing (New Business), one of the Show’s keynote speakers.

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Debora Mondella, Head of Marketing (Brand and Digital) at Pingu’s English, commented: “It will be a fantastic opportunity for investors to meet a UK-based franchisor with over 115 years of teaching and learning background at such a large-scale international event in Hong Kong.

“We strongly believe that our increasing success in over 20 countries and a solid brand presence in challenging and competitive markets, such as China and Thailand, show how our franchise formula works and stands in the education market, with the right balance between local and global values.

“At the center of our brand is the customer experience that we teach our partners. This is done through extensive manuals, dedicated business development, operations managers and ongoing training delivered to both UK and global standards, which takes into consideration the differences that are found at a local level where culture is subjective.

“From a brand perspective, we not only bring our fantastic award-winning character and more than a century of international teaching exposure, but also a compelling brand experience worldwide. That is why our brand develops the ability to engage parents and children in a way that feels local to them and has proved effective in enhancing customer experience. Pingu’s English retain the core values while our partners simultaneously tailor the messages to suit individual markets that gather a multitude of benefits.”


Notes to editor: Pingu’s English will be exhibiting at the Hong Kong International Franchise Show between 5 – 7 December. This will take place at the International Convention and Exhibition Center, Hall 1E.

Visit Pingu’s English on stand number 1E-F10 within the International Zone. To schedule your appointments during the Show, please email or phone /text +44 (0)7799 723 218. education market to appoint a new Master Franchisee for Hong Kong


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We at the British Chamber of Commerce worked with Linguaphone Group to find them a new in-market partner for the Korean market. Throughout the engagement we had with Linguaphone Group, we found them to be passionate about education, supremely professional in their approach to business and both responsive and personable in their interactions with ourselves and Korean partners. Korean investors were attracted to the best-in-class program which Linguaphone Group offers, the strong reputation of the company and the heritage with which it is associated. These are qualities that resonate globally.

British Chamber Korea

 Sean Blakeley, BCCK CEO

Our Experience with Pingu’s English has been profitable and positive from the first year. We relied on their professionalism and heritage, their staff is always prompt to assist with the latest trends and ideas on the market. We were looking for a brand who can guarantee us quality and a solid method but at the same time would leave us the freedom and flexibility in order to succeed in our challenging and competitive market like the Italian one. We built Pingu’s English project in Italy by mixing their huge international experience in the English training with our knowledge of the Italian market. All this enabled us to do the right decision for our winning investment. Today we have over 40 Pingu’s English centres and thousands of happy children learning English.

Daniele Arboit

Pingu's English Master Franchisee Italy

From our first training session in London 2009- from the academic side to customer service -we felt confident and well equipped with the necessary knowledge and skills to be successful Pingu’s English Master Licensees” At the moment, our services to all 23 networked schools across the country are effectively and efficiently backed by Pingu’s English.  No doubt that we see no limit to expand our business to cover 30,000+ schools in the near future!

Nipat Ungpakornkaew

Pingu's English Master Licensee Thailand

I knew about Pingu’s English School through a friend. After research about the school, I decided to enroll my daughter and it was one of the best things I could do to her. She loves studying at Pingu’s English and she cannot wait to the day of the class. I also love Pingu's English School, because there she learns by playing and I can see her progress day by day.

Léia Rodrigues

Pingu's English Student's mother / Brazil

Now she is studying at Pingu’s English School, my daughter only wants to talk to me in English and she is always singing the songs.

Cristiane Doimo

Pingu's English Student's mother /Brazil

Regarding the teaching method they use a figurative storytelling way of starting the lesson,  trying hard to involve the child and make the them curious about the situation. Tom is very happy to go to Pingu’s English because he perceives the School as a playful moment and not just as a learning moment while at the same time he is learning a new language


Pingu's English Student's Mother /Italy

We love Pingu’s English School because the school gives my son the opportunity to learn and develop different skills, especially English skills. He is excited every time to go to school and is always happy when he comes home.

Sapavoot Preedawipart

Pingu's English Student's Mother/ Thailand

Pingu’s English School is not just a school; it is as a second home for my kid. I like it when I see my kid growing and learning in a friendly and safe atmosphere. Most of all, I can see a lot of improvement in his English listening and speaking skills

Piyatida Tudteam

Pingu's English Student's Mother/Thailand

I have being running my own school for 15 years. When I met Pingu’s English, it was love at first sight. Now I am offering the best English Course available to my students and they are loving it as well as their parents. Thank you Pingu’s English!

Giedre Paula

Pingu’s English Unit Franchisee in State of Mato Grosso do Sul

Brazil is a huge Market and the preschool english education industry is growing very fast. All our franchisees are happy with the Pingu’s English methodology as well as the operational manuals Liguaphone offers to Unit Licensees. They feel very well assisted.

Ronaldo Vieira

Pingu's English Master Franchisee in State of Sao Paulo

Abbas always tells me that Pingu's English is the most fun he has all day. I am very glad that this place makes him feel that way and noticeably develop his language skills too


Pingu's English Student's Father/Bahrain

Our students are very enthusiastic in studying at Pingu’s English. They always tell us how much fun and how much they learn here. Parents also keep saying how proud they are with the knowledge and improvements their children are making.

Willian Veloso Rocha

Pingu’s English Unit Franchisee in State of São Paulo