Contact Us

+44 (0)208 687

Licensing deal between Linguaphone Group and Early Learners Edu Services PVT. Ltd, India announced for Pingu's English

Pre-school children across India will soon be able to learn English with Pingu, thanks to an exciting new partnership announced today between Linguaphone Group, global leaders in language training and Early Learners Edu Services Pvt. Ltd.

Early Learners Edu Services Pvt. Ltd has signed as our exclusive Pingu’s English Master Licensee for India. They will launch Pingu’s English initially through their chain of premium pre-schools and daycare learning centers in twelve different areas of Hyderabad and Secunderabad. They will also roll out Pingu’s English in major kindergartens across India and offer licenses for local entrepreneurs to develop Pingu’s English in their own towns and cities.

Early Learners Edu Services Pvt. Ltd is a subsidiary company of Educational Catalysts India Pvt. Ltd, set up nearly a decade ago to provide a wide range of support for the early childhood education sector in India. Their work includes setting up pre-schools and daycare learning centers and providing consultancy support for companies and individuals wanting to do the same. They also offer partnering workshops for parents to bring about awareness amongst them on child development and learning processes.

Pingu’s English is an educational, fun and entertaining children’s English language course based on the enormously popular animated television character, Pingu. Centered around the true-to-life everyday adventures of Pingu and his family and friends, Pingu’s English is a three-level course developed by leading child education and language acquisition experts. This unique syllabus uses a wide variety of imaginative activities and multimedia resources to teach English to young children of 3 – 7+ years in a new and exciting way. Designed for use within Pingu’s English Schools, kindergartens and also by parents and children at home, it is exclusive to the Linguaphone Group.

Derek Price, Chief Executive Officer with the Linguaphone Group said:

“There is no doubt in my mind from the interest in Pingu’ s English the Linguaphone Group has already seen in India, even before it launches, that Indian parents here recognise that learning English is essential for a child’s education and future prosperity. We are therefore delighted to have appointed Early Learners Edu Services Pvt. Ltd as our Master Licensee for Pingu’s English in India and look forward to working with them to help bring Pingu’s English to the Indian market.”

Anita Rao, Managing Director of Early Learners Edu Services Pvt. Ltd said:

“At Educational Catalysts India Pvt. Ltd, our primary focus has always been the development of children in the early childhood stage. We have continually strived to provide a balanced curriculum through our group of Strawberry Fields, Butterflies and Polka dots schools.

“Currently children in India are only taught to read and write in English from age three years onwards. Pingu’s English will be unique in also developing children’s ability to develop confidence in speaking English too – all in a fun and entertaining way! We are therefore looking forward to working with kindergartens, distributors and entrepreneurs alike to bring Pingu’s English to children across India”.

The Pingu brand is owned by HIT Entertainment, one of the world’s leading independent children’s entertainment producers and rights-owners.


Notes to editors

  • Master licensing business opportunities are available for Pingu’s English worldwide. Please call +44 (0)20 8687 6104, email or visit
  • Pingu ‘ s English has partners across Asia, Africa, Europe and the Middle East in the following countries:- China, Czech Republic, Cyprus, Egypt, Hong Kong, Indonesia, Japan, Korea, Lebanon, Malaysia, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, Thailand, and Vietnam. If you have any queries about any of our existing Linguaphone Group partners please email
  • The Linguaphone Group is a world-leading language training provider, operating under the internationally recognised Linguaphone, Direct English and Pingu’s English brand names. With over 109 years of experience, the Group has an extensive network of licensed partners across Asia, Europe, the Middle East and Africa.  The Group has also helped millions of people learn a new language through their wide-ranging portfolio of self-study products sold in over 60 countries. For more information visit
  • Early Learners Edu Services Pvt. Ltd is a subsidiary company of Educational Catalysts India Pvt. Ltd especially set up to launch Pingu’s English in India. Educational Catalysts (EC) was set up nearly a decade ago with the specific intent of specializing and functioning in the area of early childhood education with the primary focus being the holistic development of children below the age of 6 years. Today, Educational Catalysts India Pvt. Ltd has grown to be a multi-dimensional organization successful in furthering the cause of learning and caring for children up to six years of age.
  • Biography of Anita Rao, Managing Director of Early Learners Edu Services Pvt Ltd and Master Licensee for Pingus English India. With nearly a decade of experience in training and organizing workshops for pre-school teachers and parents, undertaking research & development of curriculum and providing consultancy for setting up pre-schools, the team at Educational Catalysts has a passion and commitment towards the holistic development of a child. At the helm of the company is Anita Rao, founder and Managing Director of Educational Catalysts. A Management graduate from the Indian Institute of Management, Kolkata, she has also completed her Post Graduation Certificate in Early Childhood Care & Education. Anita Rao has also been trained in “Total Quality Control in School Management” by the Confederation of Indian Industries and in Phonics by Jolly Phonics , UK. She has attended workshops in Primary Years Program conducted by International Baccalaureate of Geneva. She is also a member of NAEYC (National Association for the Education of Young Children) USA and has undergone their “Train the Trainer” programs and workshops in various aspects of child development and pre-school education.As well as acting as Managing Director for Educational Catalyst, she also oversees all curriculum and training matters. She has successfully trained a large number of pre-school teachers through her teacher’s training institute and also regularly conducts parent workshops on child development and on various other topics related to the learning processes in children.
  • Pingu’s English offers an array of creative learning activities and exercises using high quality, multimedia materials and teaching resources. Developed by leading English language and child education specialists, each student will receive a course pack consisting of DVDs, study books, song and story books with CDs plus interactive online learning materials. Students will also receive an activity pack which includes supplementary materials such as character figurines, coloring materials and friezes. There are also extensive teaching resources to assist teachers with each child’s learning and development.
  • About HIT Entertainment – HIT Entertainment is one of the world’s leading independent children’s entertainment producers and rights-owners. HIT’s portfolio includes properties, such as Barney™, Bob the Builder™, Thomas & Friends™, Pingu™, Fireman Sam™,Angelina Ballerina™ and Rainbow Magic™. HIT represents Chapman Entertainment’s Fifi and the Flowertots™ and Roary the Racing Car™ in North America, as well as Wallace & Gromit™, Shaun the Sheep™, Timmy Time™ and Aardman Classics from Aardman Animations .  HIT also acts as representative for The Wiggles® in the UK. Launched in 1989, HIT’s lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan.  HIT is a part-owner of US-based preschool channel, Sprout ®. For more information, visit

More News

How to get parents ready for the new school year

Going back to school can be daunting for children, it brings about a lot of changes that are both exciting and a…
Read More

Pingu's English to launch in Bangladesh

Pingu's English, the global education franchise from the UK, has today announced a new exclusive Master Franchise partnership for Bangladesh with Dhaka-based…
Read More

Pingu's English Cyprus announce further expansion for new academic year 

Pingu’s English Cyprus are currently making preparations to re-open all their existing popular English language training schools for children next month, as…
Read More


We at the British Chamber of Commerce worked with Linguaphone Group to find them a new in-market partner for the Korean market. Throughout the engagement we had with Linguaphone Group, we found them to be passionate about education, supremely professional in their approach to business and both responsive and personable in their interactions with ourselves and Korean partners. Korean investors were attracted to the best-in-class program which Linguaphone Group offers, the strong reputation of the company and the heritage with which it is associated. These are qualities that resonate globally.

British Chamber Korea

 Sean Blakeley, BCCK CEO

Our Experience with Pingu’s English has been profitable and positive from the first year. We relied on their professionalism and heritage, their staff is always prompt to assist with the latest trends and ideas on the market. We were looking for a brand who can guarantee us quality and a solid method but at the same time would leave us the freedom and flexibility in order to succeed in our challenging and competitive market like the Italian one. We built Pingu’s English project in Italy by mixing their huge international experience in the English training with our knowledge of the Italian market. All this enabled us to do the right decision for our winning investment. Today we have over 40 Pingu’s English centres and thousands of happy children learning English.

Daniele Arboit

Pingu's English Master Franchisee Italy

From our first training session in London 2009- from the academic side to customer service -we felt confident and well equipped with the necessary knowledge and skills to be successful Pingu’s English Master Licensees” At the moment, our services to all 23 networked schools across the country are effectively and efficiently backed by Pingu’s English.  No doubt that we see no limit to expand our business to cover 30,000+ schools in the near future!

Nipat Ungpakornkaew

Pingu's English Master Licensee Thailand

I knew about Pingu’s English School through a friend. After research about the school, I decided to enroll my daughter and it was one of the best things I could do to her. She loves studying at Pingu’s English and she cannot wait to the day of the class. I also love Pingu's English School, because there she learns by playing and I can see her progress day by day.

Léia Rodrigues

Pingu's English Student's mother / Brazil

Now she is studying at Pingu’s English School, my daughter only wants to talk to me in English and she is always singing the songs.

Cristiane Doimo

Pingu's English Student's mother /Brazil

Regarding the teaching method they use a figurative storytelling way of starting the lesson,  trying hard to involve the child and make the them curious about the situation. Tom is very happy to go to Pingu’s English because he perceives the School as a playful moment and not just as a learning moment while at the same time he is learning a new language


Pingu's English Student's Mother /Italy

We love Pingu’s English School because the school gives my son the opportunity to learn and develop different skills, especially English skills. He is excited every time to go to school and is always happy when he comes home.

Sapavoot Preedawipart

Pingu's English Student's Mother/ Thailand

Pingu’s English School is not just a school; it is as a second home for my kid. I like it when I see my kid growing and learning in a friendly and safe atmosphere. Most of all, I can see a lot of improvement in his English listening and speaking skills

Piyatida Tudteam

Pingu's English Student's Mother/Thailand

I have being running my own school for 15 years. When I met Pingu’s English, it was love at first sight. Now I am offering the best English Course available to my students and they are loving it as well as their parents. Thank you Pingu’s English!

Giedre Paula

Pingu’s English Unit Franchisee in State of Mato Grosso do Sul

Brazil is a huge Market and the preschool english education industry is growing very fast. All our franchisees are happy with the Pingu’s English methodology as well as the operational manuals Liguaphone offers to Unit Licensees. They feel very well assisted.

Ronaldo Vieira

Pingu's English Master Franchisee in State of Sao Paulo

Abbas always tells me that Pingu's English is the most fun he has all day. I am very glad that this place makes him feel that way and noticeably develop his language skills too


Pingu's English Student's Father/Bahrain

Our students are very enthusiastic in studying at Pingu’s English. They always tell us how much fun and how much they learn here. Parents also keep saying how proud they are with the knowledge and improvements their children are making.

Willian Veloso Rocha

Pingu’s English Unit Franchisee in State of São Paulo