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Franchise Opportunity

Linguaphone Group Ltd

Introducing Pingu’s English

Capitalise on the lucrative international kindergarten market across Korea with Pingu’s English

As theinfographic_skorea-03 12th largest global market worldwide, the Korean market is wealthy, demanding and brand savvy. Korea has experienced a remarkable growth in the last decade and now firmly established as a global economic power. With a population of 50 million people generating a GNP of $1 trillion, South Korea has the 12th largest economy in the world thanks to its technologically advanced and highly educated population.


Korean companies looking for new ways to innovate in this fast-moving market are increasingly turning to British companies as they offer well-known and established brands to Korean consumers and demand for British quality goods and services has increased 232% in the last 10 years alone. Korea is already known as a powerhouse in the global education market. Providing their children with the best education possibilities we know is a top priority for South Korean parents. With an average $18 billion spent on private English education every year in Korea, and 90% of three-year olds being enrolled in pre-schools across the country, we truly believe Korea to be currently one of the most lucrative countries worldwide in the field of pre-school education.



 A global leader in language training

Linguaphone Group is a world-leading and highly respected global language-training provider, with over 115 years’ experience in the language training market.  Through a worldwide network of licensed partners, they are already offering their proven, international English language training (ELT) programs, Direct English and Pingu’s English in over 40 countries worldwide. As part of their continuing expansion plans for Asia in the year ahead, they are now looking to appoint a strong, ambitious nationwide Master Licensee to develop their two prestigious Pingu’s English pre-school programs across Korea.

They already have a strong presence in Asia including in China, Thailand, Malaysia, Myanmar, Indonesia and Singapore.


Pingu’s English is the Group’s early years brand for children of 3 – 8+ years, based on the world-famous and much-loved character, Pingu. We have two programs we are planning to bring to the Korean market. The first is a unique, three-level ELT syllabus combining imaginative activities with multimedia resources. This program is already transforming the way young children learn the vital skills of reading, writing, speaking and listening in English in over 20 countries worldwide.  Pingu’s English Cambodia will soon launch their first flagship Pingu’s English School in Phnom Penh too.

In addition to their successful ELT program, we have recently launched a brand new, three-year, full-time international kindergarten curriculum to the global marketplace under the same brand. We have been working with Kingston University for over three years to develop this exciting new curriculum. Kingston University is widely believed to be leaders in early childhood development and teacher training across the UK. This along with Linguaphone Group’s significant experience in the language training sector, we believe, makes for a formidable partnership from which to launch this program to the Korean market.

Want to expand your School Business Nationwide?

    Success Stories


    Pingu’s English Vietnam – Phi Huyen Anh, Pingu’s English Master Licensee

          Under Anh’s leadership, Pingu’s English Vietnam launched their first school in early 2019. In December of the same year…

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    Pingu’s English Thailand – Dr. Nipat Ungpakornkaew Master Franchisee

    Brief Timeline Jun 2009: 1st Corporate-Owned Pingu’s English School May 2011: 10th Pingu’s English Unit Franchise Jun 2011: 1st Pingu’s English School Licensing…

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    Pingu’s English Italy – Daniele Arboit, Master Licensee

    Brief Timeline 2012 – Signed contract in June and opened corporately owned centre in Bologna 2013 – Opened 6 Unit Franchises 2014…

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    Pingu’s English Myanmar – Bryan Yen, CEO

    Success story | Pingu’s English Myanmar Pingu’s English Myanmar joined our global network of partners in June 2016 and launched their first…

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    Pingu’s English Brazil – Cesar Lucchesi, Master Licensee

      What was your background before you became a Master Licensee with Pingu’s English? With 12 years of experience in the market,…

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    Success Story: Pingu’s English Palestine

    On the road to success through early education. Palestine launches first unit license operation. Exactly three months after Early Learning Centre Ltd…

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    Pingu’s English Lithuania – Sniežana Daubarien, Master Licensee

    Pingu’s English Lithuania is led by Ms Sniezana, a female entrepreneur who seized the opportunity to develop Pingu’s English in her home…

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    Pingu’s English Master License program


    We are now working with the British Chamber of Commerce in Korea to appoint an exclusive Master Licensee for Pingu’s English across Korea. The exclusive Korean partner we are looking to appoint will have the experience, resources and ambition to develop a network of branded Pingu’s English Schools across the country. These could be corporately owned or franchised.

    Demonstrable success in developing a nationwide business across Korea, ideally in education is key!

    If your company is successful in acquiring the exclusive Master License rights for Pingu’s English, you will receive comprehensive and bespoke training, business and marketing support at every stage, including advice on teacher recruitment, network development and developing an effective digital marketing strategy for the Korean market.




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      We at the British Chamber of Commerce worked with Linguaphone Group to find them a new in-market partner for the Korean market. Throughout the engagement we had with Linguaphone Group, we found them to be passionate about education, supremely professional in their approach to business and both responsive and personable in their interactions with ourselves and Korean partners. Korean investors were attracted to the best-in-class program which Linguaphone Group offers, the strong reputation of the company and the heritage with which it is associated. These are qualities that resonate globally.

      British Chamber Korea

       Sean Blakeley, BCCK CEO

      Our Experience with Pingu’s English has been profitable and positive from the first year. We relied on their professionalism and heritage, their staff is always prompt to assist with the latest trends and ideas on the market. We were looking for a brand who can guarantee us quality and a solid method but at the same time would leave us the freedom and flexibility in order to succeed in our challenging and competitive market like the Italian one. We built Pingu’s English project in Italy by mixing their huge international experience in the English training with our knowledge of the Italian market. All this enabled us to do the right decision for our winning investment. Today we have over 40 Pingu’s English centres and thousands of happy children learning English.

      Daniele Arboit

      Pingu's English Master Franchisee Italy

      From our first training session in London 2009- from the academic side to customer service -we felt confident and well equipped with the necessary knowledge and skills to be successful Pingu’s English Master Licensees” At the moment, our services to all 23 networked schools across the country are effectively and efficiently backed by Pingu’s English.  No doubt that we see no limit to expand our business to cover 30,000+ schools in the near future!

      Nipat Ungpakornkaew

      Pingu's English Master Licensee Thailand

      I knew about Pingu’s English School through a friend. After research about the school, I decided to enroll my daughter and it was one of the best things I could do to her. She loves studying at Pingu’s English and she cannot wait to the day of the class. I also love Pingu's English School, because there she learns by playing and I can see her progress day by day.

      Léia Rodrigues

      Pingu's English Student's mother / Brazil

      Now she is studying at Pingu’s English School, my daughter only wants to talk to me in English and she is always singing the songs.

      Cristiane Doimo

      Pingu's English Student's mother /Brazil

      Regarding the teaching method they use a figurative storytelling way of starting the lesson,  trying hard to involve the child and make the them curious about the situation. Tom is very happy to go to Pingu’s English because he perceives the School as a playful moment and not just as a learning moment while at the same time he is learning a new language


      Pingu's English Student's Mother /Italy

      We love Pingu’s English School because the school gives my son the opportunity to learn and develop different skills, especially English skills. He is excited every time to go to school and is always happy when he comes home.

      Sapavoot Preedawipart

      Pingu's English Student's Mother/ Thailand

      Pingu’s English School is not just a school; it is as a second home for my kid. I like it when I see my kid growing and learning in a friendly and safe atmosphere. Most of all, I can see a lot of improvement in his English listening and speaking skills

      Piyatida Tudteam

      Pingu's English Student's Mother/Thailand

      I have being running my own school for 15 years. When I met Pingu’s English, it was love at first sight. Now I am offering the best English Course available to my students and they are loving it as well as their parents. Thank you Pingu’s English!

      Giedre Paula

      Pingu’s English Unit Franchisee in State of Mato Grosso do Sul

      Brazil is a huge Market and the preschool english education industry is growing very fast. All our franchisees are happy with the Pingu’s English methodology as well as the operational manuals Liguaphone offers to Unit Licensees. They feel very well assisted.

      Ronaldo Vieira

      Pingu's English Master Franchisee in State of Sao Paulo

      Abbas always tells me that Pingu's English is the most fun he has all day. I am very glad that this place makes him feel that way and noticeably develop his language skills too


      Pingu's English Student's Father/Bahrain

      Our students are very enthusiastic in studying at Pingu’s English. They always tell us how much fun and how much they learn here. Parents also keep saying how proud they are with the knowledge and improvements their children are making.

      Willian Veloso Rocha

      Pingu’s English Unit Franchisee in State of São Paulo