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Pingu’s English Pakistan – the success story continues!

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Last week, Mr Mark Simpson, Business Development Manager with the Linguaphone Group was delighted to visit Pingu’s English Pakistan for a busy week of speeches, teacher training and a tour of all seven Pingu’s English campuses in Karachi.

Pingu’s English Parents’ Education Summit 

The inaugural Parents’ Education Summit 2019 was held in Karachi during Mr Simpson’s visit, and hosted by Mr Muhammad Kashif Memon, Pingu’s English Master Licensee for Pakistan. The Summit connected parents and teachers alike, engaging and enriching parents’ knowledge and understanding of a child’s learning development. Mr. Simpson delivered a successful keynote speech demonstrating how the key principle of developing a child’s confidence through play, underpins everything that the Pingu’s English International Kindergarten curriculum embodies.


Key points Mr Simpson highlighted during his speech included: –

* Play is critical to the development of a child’s self-confidence. The proud feeling of achievement that a three-year-old gets from something as simple as moving one step further up the climbing frame gives him great pleasure and a sense of self-satisfaction.

* While a child’s enthusiasm for play stems from pleasure rather than an interest in boosting his self-confidence, the two are intertwined.

* Small children learn through play. From their earliest days, each child grows in confidence by mastering new abilities through play. Every day, teachers at our Pingu’s English Schools around the world are lucky enough to see all the discoveries and breakthroughs Pingu’s English students are making.

* This child-centred approach works extremely well for pre-primary children. This style of learning involves putting the child at the centre of their learning. Our teachers are positively facilitating learning instead of showing a child what to do.

* Our room layouts encourage easy and unrestricted flow between different activity areas. By encouraging children to explore different activities – both inside and outside – we facilitate that child to develop a wide range of skills, dependent on their interests and motivation.

* At Pingu’s English international kindergartens, we encourage a child’s natural curiosity. By allowing a child to move freely around a setting, children can engage in the activities that interest them most. And when children can make their own decisions and choices, against strong learning outcomes, this can boost their self-esteem and confidence too.

Pingu’s English’s success across Pakistan

The Pingu’s English Pakistan team introduced the globally popular Pingu’s English international kindergarten program to the market in 2017. Since then they have experienced impressive growth, and now run seven campuses across Karachi, with more to open nationwide in the year ahead.


During his visit, Mr. Simpson visited each of these campuses to show his appreciation to the principals and their staff. He also made time to undertake teacher training.

“It’s been a great week for me since I arrived in Karachi, visiting all seven of Pingu’s English Pakistan’s campuses. I’ve seen some amazing things. Most importantly I’ve witnessed hundreds of really happy children in each campus, all who are thoroughly enjoying their kindergarten experience. I’ve also seen children learning robotics, mind math, and even Chinese and Spanish. I was delighted to speak at the Parents’ Education Summit too and was struck by how engaged the parents were to work with Pingu’s English to help support their children’s future.

“And I thoroughly enjoyed the teacher training I undertook while I’ve been here too. What an amazing bunch of teachers too, continually interested in improving themselves to provide the best for their students.

“Lastly, I would like to thank my wonderful hosts here from Pingu’s English Pakistan, and indeed Pakistan itself for such a wonderful warm welcome here in Karachi – I really enjoyed myself!”

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Pingu’s English International Kindergarten curriculum

The three-year full-time curriculum from Pingu’s English was influenced by the very best early years methodologies out there – from the Early Years Foundation Stage (EYFS) from the UK, to Montessori, Reggio Emilia, Singapore Nurture Learners and Forest School theories of learning. This has been combined with the newest research and trends into early years development, working in collaboration with Kingston University London, specialists in early years education and teacher training.


The core aims of the curriculum are to prepare children to start formal schooling and to develop early bilingualism in English; essential skills for success in education and life. Parents who enrol their child in a Pingu’s English kindergarten will develop fundamental creative and learning skills in reading, writing, speaking and understanding in English, alongside academic skills such as maths, and broader skills such as teamwork and communication to prepare them for formal education. As well as English, Pingu’s English’s full and varied curriculum also includes maths, art, literacy and STEM. They’ll also develop skills in storytelling, role play, as well as building critical confidence and social skills too.

Award-winning business

This successful visit comes on the back of the Pingu’s English Pakistan team recently winning the prestigious ‘Best School’ award at the 14th Consumers Choice Awards in Karachi, a recognition of their commitment to first-class education provision and customer service across their network.


1. First published on
2. For all enrolment, franchise and career enquiries about Pingu’s English Pakistan, please contact 03351340195, email or visit
3. For all other enquiries about Pingu’s English worldwide, please visit or email opportunities@linguaphonegroup.c

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We at the British Chamber of Commerce worked with Linguaphone Group to find them a new in-market partner for the Korean market. Throughout the engagement we had with Linguaphone Group, we found them to be passionate about education, supremely professional in their approach to business and both responsive and personable in their interactions with ourselves and Korean partners. Korean investors were attracted to the best-in-class program which Linguaphone Group offers, the strong reputation of the company and the heritage with which it is associated. These are qualities that resonate globally.

British Chamber Korea

 Sean Blakeley, BCCK CEO

Our Experience with Pingu’s English has been profitable and positive from the first year. We relied on their professionalism and heritage, their staff is always prompt to assist with the latest trends and ideas on the market. We were looking for a brand who can guarantee us quality and a solid method but at the same time would leave us the freedom and flexibility in order to succeed in our challenging and competitive market like the Italian one. We built Pingu’s English project in Italy by mixing their huge international experience in the English training with our knowledge of the Italian market. All this enabled us to do the right decision for our winning investment. Today we have over 40 Pingu’s English centres and thousands of happy children learning English.

Daniele Arboit

Pingu's English Master Franchisee Italy

From our first training session in London 2009- from the academic side to customer service -we felt confident and well equipped with the necessary knowledge and skills to be successful Pingu’s English Master Licensees” At the moment, our services to all 23 networked schools across the country are effectively and efficiently backed by Pingu’s English.  No doubt that we see no limit to expand our business to cover 30,000+ schools in the near future!

Nipat Ungpakornkaew

Pingu's English Master Licensee Thailand

I knew about Pingu’s English School through a friend. After research about the school, I decided to enroll my daughter and it was one of the best things I could do to her. She loves studying at Pingu’s English and she cannot wait to the day of the class. I also love Pingu's English School, because there she learns by playing and I can see her progress day by day.

Léia Rodrigues

Pingu's English Student's mother / Brazil

Now she is studying at Pingu’s English School, my daughter only wants to talk to me in English and she is always singing the songs.

Cristiane Doimo

Pingu's English Student's mother /Brazil

Regarding the teaching method they use a figurative storytelling way of starting the lesson,  trying hard to involve the child and make the them curious about the situation. Tom is very happy to go to Pingu’s English because he perceives the School as a playful moment and not just as a learning moment while at the same time he is learning a new language


Pingu's English Student's Mother /Italy

We love Pingu’s English School because the school gives my son the opportunity to learn and develop different skills, especially English skills. He is excited every time to go to school and is always happy when he comes home.

Sapavoot Preedawipart

Pingu's English Student's Mother/ Thailand

Pingu’s English School is not just a school; it is as a second home for my kid. I like it when I see my kid growing and learning in a friendly and safe atmosphere. Most of all, I can see a lot of improvement in his English listening and speaking skills

Piyatida Tudteam

Pingu's English Student's Mother/Thailand

I have being running my own school for 15 years. When I met Pingu’s English, it was love at first sight. Now I am offering the best English Course available to my students and they are loving it as well as their parents. Thank you Pingu’s English!

Giedre Paula

Pingu’s English Unit Franchisee in State of Mato Grosso do Sul

Brazil is a huge Market and the preschool english education industry is growing very fast. All our franchisees are happy with the Pingu’s English methodology as well as the operational manuals Liguaphone offers to Unit Licensees. They feel very well assisted.

Ronaldo Vieira

Pingu's English Master Franchisee in State of Sao Paulo

Abbas always tells me that Pingu's English is the most fun he has all day. I am very glad that this place makes him feel that way and noticeably develop his language skills too


Pingu's English Student's Father/Bahrain

Our students are very enthusiastic in studying at Pingu’s English. They always tell us how much fun and how much they learn here. Parents also keep saying how proud they are with the knowledge and improvements their children are making.

Willian Veloso Rocha

Pingu’s English Unit Franchisee in State of São Paulo