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Pingu’s English announce new education franchise partnership for Hong Kong and Macau

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Young children in Hong Kong and Macau will soon have Pingu helping them to learn English, and much more besides, thanks to a new and exclusive education franchise partnership announced today.


The Holistic Education Development Association, has today been confirmed as the new Pingu’s English Master Franchisee for Hong Kong and Macau. This newly established company has been formed by an experienced team of early education practitioners and entrepreneurs from across Hong Kong.

Pingu’s English in Hong Kong

The Holistic Education Development Association are passionate about launching new education methodologies and courses  that will build and nurture their students’ holistic development.

This education franchise partnership will see Pingu’s English enrichment program initially being offered to parents through twenty community centers nationwide this Autumn.

Next year, Pingu’s English branded schools will also launch. There are also plans to offer the education franchise’s full international kindergarten curriculum too. In addition they will offer investors the chance to capitalise on the business opportunities presented here too.

Pingu’s English – the education franchise success story continues

Pingu’s English is a global pre-school education franchise for children of 3 – 8+ years from the UK, based on the hugely popular and much-loved character, Pingu. Their popular pre-school English language training and kindergarten programs are owned by the Linguaphone Group.

They continue to have strong growth across Asia including over 100 Pingu’s English schools in China, as well as in Myanmar, Cambodia, Laos, Vietnam, Thailand, Malaysia, Indonesia and Pakistan. They also have a growing presence in other markets including Brazil, Italy, Cyprus, Saudi Arabia, Estonia and Lithuania.

Pingusenglish_franchiseCommenting on today’s announcement, Mr Derek Price, Chief Executive Officer of the Linguaphone Group said:

“I am delighted that Pingu’s English will be arriving in Hong Kong and Macau soon, thanks to our new Master Franchisee partnership with Holistic Education Development Association.

“The global reputation of the Pingu’s English brand continues to grow, including across Asia.The team from Holistic Education Development Association has already been successfully delivering early years education in Hong Kong for the past ten years. They bring significant local experience and insight that will be valuable as they launch and develop their business.

“This together with our own first-class training, bespoke business development support and marketing expertise will be a force to be reckoned with – indeed I’m sure it will be a winning combination in Hong Kong. Along with the whole Pingu’s English family worldwide, I would like to wish them all the very best for their upcoming launch!”

Mr Gabriel Lee, Founder of the Holistic Education Development Association said:

“We are thrilled to be appointed the exclusive Pingu’s English Master Franchisee for Hong Kong and Macau. We look forward to launching the highly respected Pingu’s English curricula in Hong Kong soon.

“We believe early childhood to be a critical stage of development for our children. That’s why the curricula offered to all of our students will always be designed to contribute to their overall development.

“Our management team had been exploring different pedagogies for language teaching for early learners during the past year. We were so excited to find Pingu’s English, which we believe is completely unique – one that uses an interactive, play-based learning, holistic and child-oriented approach to develop the bilingualism of our young learners.

“In the year ahead, we also plan to offer Pingu’s English’s popular full-time international kindergarten curriculum to the market, as well as opening Pingu’s English Schools across Hong Kong and Macau”.

For more information about enrolments, career or franchise opportunities in Hong Kong or Macau please email

First published on


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We at the British Chamber of Commerce worked with Linguaphone Group to find them a new in-market partner for the Korean market. Throughout the engagement we had with Linguaphone Group, we found them to be passionate about education, supremely professional in their approach to business and both responsive and personable in their interactions with ourselves and Korean partners. Korean investors were attracted to the best-in-class program which Linguaphone Group offers, the strong reputation of the company and the heritage with which it is associated. These are qualities that resonate globally.

British Chamber Korea

 Sean Blakeley, BCCK CEO

Our Experience with Pingu’s English has been profitable and positive from the first year. We relied on their professionalism and heritage, their staff is always prompt to assist with the latest trends and ideas on the market. We were looking for a brand who can guarantee us quality and a solid method but at the same time would leave us the freedom and flexibility in order to succeed in our challenging and competitive market like the Italian one. We built Pingu’s English project in Italy by mixing their huge international experience in the English training with our knowledge of the Italian market. All this enabled us to do the right decision for our winning investment. Today we have over 40 Pingu’s English centres and thousands of happy children learning English.

Daniele Arboit

Pingu's English Master Franchisee Italy

From our first training session in London 2009- from the academic side to customer service -we felt confident and well equipped with the necessary knowledge and skills to be successful Pingu’s English Master Licensees” At the moment, our services to all 23 networked schools across the country are effectively and efficiently backed by Pingu’s English.  No doubt that we see no limit to expand our business to cover 30,000+ schools in the near future!

Nipat Ungpakornkaew

Pingu's English Master Licensee Thailand

I knew about Pingu’s English School through a friend. After research about the school, I decided to enroll my daughter and it was one of the best things I could do to her. She loves studying at Pingu’s English and she cannot wait to the day of the class. I also love Pingu's English School, because there she learns by playing and I can see her progress day by day.

Léia Rodrigues

Pingu's English Student's mother / Brazil

Now she is studying at Pingu’s English School, my daughter only wants to talk to me in English and she is always singing the songs.

Cristiane Doimo

Pingu's English Student's mother /Brazil

Regarding the teaching method they use a figurative storytelling way of starting the lesson,  trying hard to involve the child and make the them curious about the situation. Tom is very happy to go to Pingu’s English because he perceives the School as a playful moment and not just as a learning moment while at the same time he is learning a new language


Pingu's English Student's Mother /Italy

We love Pingu’s English School because the school gives my son the opportunity to learn and develop different skills, especially English skills. He is excited every time to go to school and is always happy when he comes home.

Sapavoot Preedawipart

Pingu's English Student's Mother/ Thailand

Pingu’s English School is not just a school; it is as a second home for my kid. I like it when I see my kid growing and learning in a friendly and safe atmosphere. Most of all, I can see a lot of improvement in his English listening and speaking skills

Piyatida Tudteam

Pingu's English Student's Mother/Thailand

I have being running my own school for 15 years. When I met Pingu’s English, it was love at first sight. Now I am offering the best English Course available to my students and they are loving it as well as their parents. Thank you Pingu’s English!

Giedre Paula

Pingu’s English Unit Franchisee in State of Mato Grosso do Sul

Brazil is a huge Market and the preschool english education industry is growing very fast. All our franchisees are happy with the Pingu’s English methodology as well as the operational manuals Liguaphone offers to Unit Licensees. They feel very well assisted.

Ronaldo Vieira

Pingu's English Master Franchisee in State of Sao Paulo

Abbas always tells me that Pingu's English is the most fun he has all day. I am very glad that this place makes him feel that way and noticeably develop his language skills too


Pingu's English Student's Father/Bahrain

Our students are very enthusiastic in studying at Pingu’s English. They always tell us how much fun and how much they learn here. Parents also keep saying how proud they are with the knowledge and improvements their children are making.

Willian Veloso Rocha

Pingu’s English Unit Franchisee in State of São Paulo